Pagespeed optimization is optimizing web pages to perform faster by applying different methods. Usually, the optimization includes the reduction of media file size, the asynchronization of the CSS and JavaScript, reduction of the requests made by a page, and of course the selection of the best performing server. Pagespeed optimization has significant importance because most of the search engines including Google, Bing, Yahoo, etc. will rank the fastest pages in the search results. In other words, faster pages tend to rank higher in search results.

In addition to just search engine rankings, a fast web page delivers the best user experience and leads to better conversions. If you are running an e-commerce website and some user tries to buy some of your products. But the pages keep loading for several seconds, it is possible that the user gets rid of your website and move on to another one to purchase a product. On the other hand, if your website is lightning fast, no user is going to leave your website because of slow pages. So, a good Pagespeed Optimization Service could greatly help in increasing your sales by serving fast pages to your users.

There is a lot of difference between an optimized web page and an unoptimized web page. Apart from the obvious speed difference, they have a considerable amount of differences from one another. If you want to know more about it, check out the difference between an Optimized and Unoptimized website.